@article{vajjhala2024data,
  title = {Profitability, effectiveness, operational efficiency, and market growth of SMEs in Albania after piloting data analytics},
  author = {Vajjhala, Narasimha Rao and Strang, Kenneth David},
  journal = {International Journal of Services and Standards},
  volume = {14},
  number = {1},
  pages = {51--64},
  year = {2024},
  publisher = {Inderscience Enterprises Ltd.},
  doi = {10.1504/IJSS.2024.140078},
  url = {https://doi.org/10.1504/IJSS.2024.140078}
}