@incollection{vajjhala2025digital,
  title = {Digital Retail Innovations: The Role of Artificial Intelligence (AI) and Machine Learning (ML)},
  author = {Vajjhala, Narasimha Rao and Rakshit, Sandip and Denga, Edna Mngusughun},
  booktitle = {Digital Transformation: A Business Imperative},
  series = {Advances in Emerging Markets and Business Operations},
  editor = {Abhishek Behl and Brinda Sampat},
  pages = {75--86},
  year = {2025},
  publisher = {Routledge India},
  doi = {10.4324/9781003626640-8},
  url = {https://doi.org/10.4324/9781003626640-8}
}