[
  {
    "id": "10.4324/9781003626640-8",
    "type": "chapter",
    "title": "Digital Retail Innovations: The Role of Artificial Intelligence (AI) and Machine Learning (ML)",
    "author": [
      {
        "family": "Vajjhala",
        "given": "Narasimha Rao"
      },
      {
        "family": "Rakshit",
        "given": "Sandip"
      },
      {
        "family": "Denga",
        "given": "Edna Mngusughun"
      }
    ],
    "editor": [
      {
        "literal": "Abhishek Behl"
      },
      {
        "literal": "Brinda Sampat"
      }
    ],
    "container-title": "Digital Transformation: A Business Imperative",
    "collection-title": "Advances in Emerging Markets and Business Operations",
    "issued": {
      "date-parts": [
        [
          2025,
          4,
          16
        ]
      ]
    },
    "page": "75-86",
    "publisher": "Routledge India",
    "ISBN": "9781003626640",
    "DOI": "10.4324/9781003626640-8",
    "URL": "https://www.narasimharao.net/research/digital-retail-innovations-ai-machine-learning/",
    "abstract": "This book chapter discusses imperative technologies for digital business, including artificial intelligence (AI), machine learning (ML), deep learning (DL), blockchain, the Internet of Things (IoT), natural language processing (NLP), and big data. The chapter provides an overview of each technology and its application in digital business, highlighting the benefits and challenges associated with their implementation. Additionally, the chapter discusses the interplay between these technologies, as well as their potential impact on business strategy, operations, and innovation. Through a comprehensive analysis of these imperative technologies, this chapter aims to provide readers with a deep understanding of their potential to transform digital business, while also highlighting the need for careful consideration and planning in their implementation.",
    "keyword": "digital retail, digital business, artificial intelligence, machine learning, deep learning, blockchain, Internet of Things, natural language processing, big data, digital transformation, business strategy, retail innovation",
    "language": "en"
  }
]