@inproceedings{vajjhala2019psycho,
  title = {Impact of Psycho-Demographic Factors on Smartphone Purchase Decisions},
  author = {Vajjhala, Narasimha Rao and Strang, Kenneth David},
  booktitle = {Proceedings of the 2019 International Conference on Information System and System Management (ISSM 2019), Rabat, Morocco},
  pages = {5--10},
  year = {2019},
  publisher = {ACM},
  doi = {10.1145/3394788.3394790},
  url = {https://doi.org/10.1145/3394788.3394790}
}