Open-access journal article · 2018
A Study on Application of Web 3.0 Technologies in Small and Medium Enterprises of India
The Journal of Asian Finance, Economics and Business, 5(2), pp. 73–79 · Published
Summary
Potluri and Vajjhala (2018) explored how Indian small and medium enterprises (SMEs) perceive the opportunities and challenges of adopting Web 3.0 technologies, collecting responses to open-ended questions from managers in 40 SMEs representing five key economic sectors. Content analysis and thematic coding in NVivo 11 produced 12 subthemes: the advantages centred on integration of services and the creation of new functionalities, and the challenges on privacy and security, financial and technological constraints, and organizational barriers. The findings describe managerial perceptions rather than measured adoption outcomes.
Practical implication. SME leaders can use the themes on Web 3.0 adoption as a practical map for short- and long-term information systems strategy, helping them make better use of technology assets.
- The Problem
- Indian small and medium enterprises are under pressure to adopt Web 3.0 technologies, but the opportunities and obstacles their managers perceive had not been documented.
- The Methodology
- Qualitative study of managers from 40 Indian SMEs in five economic sectors using semi-structured questionnaires with open-ended questions, content analysis and thematic coding in NVivo 11.
- The Core Finding
- Interviews with managers from 40 Indian SMEs across five sectors produced 12 subthemes: advantages centred on service integration and new functionalities, while challenges centred on privacy and security, financial and technological constraints, and organizational barriers.
- The Citation
- Potluri, R. M., & Vajjhala, N. R. (2018). A Study on Application of Web 3.0 Technologies in Small and Medium Enterprises of India. The Journal of Asian Finance, Economics and Business, 5(2), 73–79. https://doi.org/10.13106/jafeb.2018.vol5.no2.73
The summary, key findings, methods, implications and relevance notes on this page are this website’s own description of the paper, written from the published abstract and text. The official abstract and citation details are given further down.
Key findings
- Finding 1. The study collected responses from managers in 40 Indian SMEs representing five key economic sectors.
- Finding 2. Data were analysed with content analysis and coded thematically in NVivo 11.
- Finding 3. Twelve subthemes described the advantages and challenges of Web 3.0 adoption as perceived by SME managerial leadership.
- Finding 4. Key themes were integration of services, creation of new functionalities, privacy and security, financial and technological challenges, and organizational challenges.
- Finding 5. The results inform short- and long-term information systems strategies for SMEs.
Source: Potluri & Vajjhala (2018), The Journal of Asian Finance, Economics and Business, 5(2), pp. 73–79. DOI: 10.13106/jafeb.2018.vol5.no2.73
The study in detail
What question does this paper answer?
What opportunities and challenges do managers of Indian small and medium enterprises (SMEs) see in adopting Web 3.0 technologies to improve productivity and efficiency?
What did the study find, in detail?
Interviews with managers from 40 Indian SMEs across five key economic sectors, coded in NVivo 11, produced 12 subthemes. The advantages centred on integration of services and the creation of new functionalities; the challenges on privacy and security, financial and technological constraints, and organizational barriers.
Why does it matter?
SMEs drive much of India’s economy but have limited technology budgets. The themes give SME leaders a practical map for short- and long-term information systems strategy, helping them make better use of technology assets to improve productivity and competitiveness.
This study is part of the evidence overview What drives technology adoption and online purchase intention? Evidence from Indian consumers, SMEs and a mandatory LMS
Methods and data
| Research question | How do Indian SMEs perceive the opportunities and challenges of Web 3.0 adoption? |
|---|---|
| Design | Qualitative; semi-structured questionnaire with open-ended questions |
| Sample | Managers from 40 Indian SMEs representing five key economic sectors |
| Methods | Content analysis; thematic coding in NVivo 11 |
| Main result | 12 subthemes: service integration, new functionalities, privacy and security, financial and technological challenges, organizational challenges |
| Implication | Guidance for SME information systems strategy |
| Citation | Potluri & Vajjhala (2018) · DOI 10.13106/jafeb.2018.vol5.no2.73 |
Definitions and key terms
- Web 3.0
- The generation of web technologies centred on machine-readable (semantic) data, intelligent services, and integration across applications. — as used in Potluri & Vajjhala (2018)
- SME
- Small and medium enterprise — a firm below national thresholds for employees, turnover, or investment. — as used in Potluri & Vajjhala (2018)
Abstract
The purpose of this study is to explore how small and medium enterprises in India has identified the opportunities and challenges in adopting Web 3.0 technologies to improve their productivity and efficiency. After an in-depth literature review, researchers framed a semistructured questionnaire with open-ended questions for collecting responses from managers working in 40 Indian SME’s representing five key economic sectors. The collected data was analyzed, and themes were encoded using the NVivo 11 computer-assisted qualitative data analysis software. Content analysis was used to analyze the semi-structured interviews. This study identified 12 subthemes illustrating the advantages and challenges as perceived by the managerial leadership of SMEs. The key themes include integration of services, creation of new functionalities, privacy and security, financial and technological challenges, and organizational challenges. The results will benefit SMEs planning and developing their short-term and long-term information systems strategies which will enable SME leaders to make optimal use of their technology assets, improving the productivity and competitiveness of firms.
Abstract as published in The Journal of Asian Finance, Economics and Business.
Limitations and open questions
- Qualitative study of 40 SMEs; findings describe managerial perceptions rather than measured adoption outcomes.
Open questions
- How cost-effective is Web 3.0 adoption for SMEs in developing countries with limited financial and human resources, and do perceived benefits translate into measured productivity gains?
Open questions from the evidence overview Technology adoption and digital consumers.
Practical implications
- SMEs planning and developing short-term and long-term information systems strategies can draw on the results on Web 3.0 adoption to help their leaders make optimal use of technology assets and improve productivity and competitiveness.
- SME leaders planning Web 3.0 adoption can take account of the challenges that managers in 40 Indian SMEs perceived: privacy and security, financial and technological constraints, and organizational barriers.
- SME leaders assessing Web 3.0 technologies can consider the advantages that managers perceived, which centred on integration of services and the creation of new functionalities.
- For SME leaders, the Web 3.0 adoption themes describe managerial perceptions from a qualitative study of 40 SMEs rather than measured adoption outcomes.
Drawn from Potluri & Vajjhala (2018), The Journal of Asian Finance, Economics and Business, 5(2), pp. 73–79.
When this research may be relevant
This article may be relevant to literature searches on Web 3.0 and semantic web adoption, information systems strategy in small and medium enterprises, technology adoption barriers in India and other emerging economies, and qualitative thematic studies of managerial perceptions of new technology.
Research topics addressed: Web 3.0; semantic web; small and medium enterprises (SMEs); India; technology adoption; information systems strategy; qualitative research; NVivo; content analysis; productivity; privacy and security
How to cite
- APA 7
- Potluri, R. M., & Vajjhala, N. R. (2018). A Study on Application of Web 3.0 Technologies in Small and Medium Enterprises of India. The Journal of Asian Finance, Economics and Business, 5(2), 73–79. https://doi.org/10.13106/jafeb.2018.vol5.no2.73
- MLA 9
- Potluri, Rajasekhara Mouly, and Narasimha Rao Vajjhala. “A Study on Application of Web 3.0 Technologies in Small and Medium Enterprises of India.” The Journal of Asian Finance, Economics and Business, vol. 5, no. 2, 2018, pp. 73–79. https://doi.org/10.13106/jafeb.2018.vol5.no2.73.
- IEEE
- R. M. Potluri and N. R. Vajjhala, “A Study on Application of Web 3.0 Technologies in Small and Medium Enterprises of India,” The Journal of Asian Finance, Economics and Business, vol. 5, no. 2, pp. 73–79, May 2018, doi: 10.13106/jafeb.2018.vol5.no2.73.
BibTeX
@article{potluri2018web,
title = {A Study on Application of Web 3.0 Technologies in Small and Medium Enterprises of India},
author = {Potluri, Rajasekhara Mouly and Vajjhala, Narasimha Rao},
journal = {The Journal of Asian Finance, Economics and Business},
volume = {5},
number = {2},
pages = {73--79},
year = {2018},
publisher = {Korea Distribution Science Association (KODISA)},
doi = {10.13106/jafeb.2018.vol5.no2.73},
url = {https://doi.org/10.13106/jafeb.2018.vol5.no2.73}
}RIS
TY - JOUR TI - A Study on Application of Web 3.0 Technologies in Small and Medium Enterprises of India AU - Potluri, Rajasekhara Mouly AU - Vajjhala, Narasimha Rao JO - The Journal of Asian Finance, Economics and Business PY - 2018 DA - 2018/05/31 VL - 5 IS - 2 SP - 73 EP - 79 PB - Korea Distribution Science Association (KODISA) SN - 2288-4645 DO - 10.13106/jafeb.2018.vol5.no2.73 UR - https://www.narasimharao.net/research/web-3-0-technologies-indian-smes/ LA - en ER -
Links and files
- DOI: https://doi.org/10.13106/jafeb.2018.vol5.no2.73
- Publisher’s page: http://jafeb.org/journal/article.php?code=61557
- Full text (PDF): http://koreascience.or.kr/article/JAKO201816357065795.pdf
- This page as text: https://www.narasimharao.net/research/web-3-0-technologies-indian-smes/paper.md
- Permanent address of this page: https://www.narasimharao.net/research/web-3-0-technologies-indian-smes/
Related work
Related work: the literature this study cites
The study defines Web 3.0 through sources describing intelligent machines that read, interrelate and manipulate data[1], the symbiosis of web technologies and knowledge representation[2], and opportunities such as process automation and faster information production[3].
- [1] Garrigos-Simon, F. J., Lapiedra-Alcamí, R., & Ribera, T. B. (2012). Social networks and Web 3.0: Their impact on the management and marketing of organizations, Management Decision, 50(10), 1880-1890. https://doi.org/10.1108/00251741211279657
- [2] Lassila, O., & Hendler, J. (2007). Embracing Web 3.0. IEEE Internet Computing, 11(3), 90-93.
- [3] Rudman, R., & Bruwer, R. (2016). Defining Web 3.0: Opportunities and challenges. The Electronic Library, 34(1), 132-154. https://doi.org/10.1108/EL-08-2014-0140
From the evidence overview What drives technology adoption and online purchase intention? Evidence from Indian consumers, SMEs and a mandatory LMS, which cites only works that appear in the studies’ own reference lists. This is a selection, not the full reference list of Potluri & Vajjhala (2018).
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